Orangetheory Fitness locations are opening all over the United States! Currently there are 625 running locations in 45 states and 10 countries, with more than 1,000 projected to open in the next couple of years. Studio classes are the new trend in the fitness industry because they cost a fraction of the price for a personal trainer, but provide similar benefits and results.
After moving to California, I took a position in sales for the Walnut Creek location. Right away, I volunteered to help out with social media and in-studio marketing/member engagement. I ran the Instagram and Facebook page for 7 months during my time there. Through my work in this, I was promoted to Assistant Manager. These posts consisted of inspiring quotes, member stories, graphics, recipes, and member events that fit with current social trends. Most of these I made with a program called CANVA and worked to train other staff in on these efforts too. |
The visuals catch the attention, but the use of witty captions and strategic hashtags/locations helped increase our following.
Instagram Followers August 2016: 1,240 Instagram Followers March 2017: 1,677 Facebook Likes August 2016: 1,590 Facebook Likes March 2017: 1,991 During my time there, I also planned member engagement activities each month, events for members to meet each other, made graphics for certificates, sign up sheets, etc....They called me "creative Karrie" and had me working on any project where creativity played a role. |