www.TREXCookie.com
This page contains a glimpse of all my work.
Please follow the buttons below to see the specific pieces I did for each category. Tina Rexing left her corporate career to do what she loved: BAKE COOKIES. Some called her crazy, but most admired her ambition to pursue her true passion. When I met Tina in my senior advertisement portfolio development class, I knew I had to work for this woman.
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She was still pretty new to owning her own business and I saw a lot of potential for growth in terms of marketing, brand development, social media, and her website. With my background in strategic communication and connections to the University of Minnesota, I helped the T-Rex brand develop to what it is today--a fun and playful cookie company with national exposure and love for local business. Tina was a guest on The Today Show in 2015 and since then has had great press attention. Her cookie was voted #1 cookie in America by Timeout Magazine, and has been featured in Buzzfeed, Insider Desserts, The Jason Show, and The Heavy Table. |